Management Audit Essay -- essays research papers

selling Analysis ofGITS-FOOD PRODUCTS PVT. LTD.GSN 408 Marketing vigilance 1The TeamAli Tejani 03119386Christopher Pangestu 04255682Thanapong Sirirat Usdorn 03122204 reader Associate Professor Susan Dann entranceway Date Wednesday 19th Dec 2001 parole Count 3054Queensland University of Technology - MBA circumvent of Content1.Company Overview12. surroundings Scan22.1. little Environment2.2.Macro Environment2.3.environmental Scanner3.Market variance44.Market Positioning outline74.1.Preparing the Positioning scheme4.2.&... ...earn from their experiences in the market place, and this knowledge governs aspiration decision. (McColl-Kennedy, Janet R. and Kiel, Geoffrey C. 2000 102)XLife Style- Gits-Food focuses on how people spend their interests and activities, and by their opinions. 4)Situational FactorsThe situational factors influence the customers decision- fashioning in different ways such as occasion to buy, the meter or the weather to buy, a gross revenue posters and crowding in a store, and the amount or lack of currency in the customers hand.7. ReferencesXMc Coll-Kennedy, Janet R. and Kiel, Geoffrey C. (2000), Marketing A Strategic Approach, Nelson Melbourne XNeal, C. Quester, P. and Hawkins, D. (2000), Consumer Behaviour Implications for Marketing Strategy, McGraw-Hill SydneyXProctor, T. (2000), Essentials of Marketing Research, Prentice Hall capital of the United KingdomXhttp//www.gitsfood.com/2001X interrogate and questionnaires by email and phone to Pune, India. Management Audit Essay -- essays research papers Marketing Analysis ofGITS-FOOD PRODUCTS PVT. LTD.GSN 408 Marketing Management 1The TeamAli Tejani 03119386Christopher Pangestu 04255682Thanapong Sirirat Usdorn 03122204Lecturer Associate Professor Susan DannSubmission Date Wednesday 19th Dec 2001 Word Count 3054Queensland University of Technology - MBA Table of Content1.Company Overview12.Environment Scan22.1.Micro Environment2.2.Macro Environment2.3.Envir onmental Scanner3.Market Segmentation44.Market Positioning Strategy74.1.Preparing the Positioning Strategy4.2.&... ...earn from their experiences in the market place, and this knowledge influences consumption decision. (McColl-Kennedy, Janet R. and Kiel, Geoffrey C. 2000 102)XLife Style- Gits-Food focuses on how people spend their interests and activities, and by their opinions. 4)Situational FactorsThe situational factors influence the customers decision- making in different ways such as occasion to buy, the time or the weather to buy, a sales posters and crowding in a store, and the amount or lack of money in the customers hand.7. ReferencesXMc Coll-Kennedy, Janet R. and Kiel, Geoffrey C. (2000), Marketing A Strategic Approach, Nelson Melbourne XNeal, C. Quester, P. and Hawkins, D. (2000), Consumer Behaviour Implications for Marketing Strategy, McGraw-Hill SydneyXProctor, T. (2000), Essentials of Marketing Research, Prentice Hall LondonXhttp//www.gitsfood.com/2001XInterview and q uestionnaires by email and phone to Pune, India.